"And the stars are projectors, yeah, projecting our lives down to this planet Earth." - Modest Mouse
From Grant Morrison's Pop Magic! as finalized in the Disinfo Book of Lies, which I heartily recommend to anyone interested in the modern "occult" (Latin for "hidden") movement. And it really is a movement.
The McDonald's Golden Arches, the Nike swoosh and the Virgin autograph are all corporate viral sigils.
Corporate sigils are super-breeders. They attack unbranded imaginative space. They invade Red Square, they infest the cranky streets of Tibet, they etch themselves into hairstyles. They breed across clothing , turning people into advertising hoardings. They are a very powerful development in the history of sigil magic, which dates back to the first bison drawn on the first cave wall.
The logo or brand, like any sigil, is a condensation, a compressed, symbolic summing up of the world of desire which the corporation intends to represent. The logo is the only visible sign of the corporate intelligence seething behind it.
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